Visual identities with intention & soul.
brand design
art direction
LEUER – EAU DE PARFUM
Visual Identity, Art Direction
ROSMARINO – L’ART DE LA CUISINE ITALIENNE
Visual Identity, Art Direction
JARDIN PERDU – CUISINE BOTANIQUE
Visual Identity, Art Direction
( ABOUT )
My role is to uncover and translate what already makes a brand unique into a visual language that feels natural, clear & lasting.
I’m Aida DG, a visual designer and art director with a deep interest in how brands can communicate through atmosphere, emotion and form.
Translating brand essence
into visual language
( expertise )
Visual Identity
IDENTITY SYSTEMS GROUNDED IN CONCEPT, CLARITY AND CHARACTER.
A visual identity shapes how a brand is perceived before anything is explained. I develop coherent identity systems that translate the essence of a brand into a clear visual language through typography, colour, hierarchy, and detail.
Each project is built from concept first – balancing structure, character, and visual clarity to create identities that feel distinctive, aligned, and carefully resolved.
BRAND direction
STRATEGIC AND VISUAL FOUNDATIONS THAT DEFINE THE DIRECTION OF A BRAND.
Before building a visual identity, it is essential to understand the core of a brand -its positioning, character, values, and perception.
Through research, references, and conceptual development, I define the foundations that guide every visual decision and bring coherence to the identity as a whole. This stage creates clarity, direction, and a stronger visual presence across all touchpoints.
ART DIRECTION
VISUAL DIRECTION FOCUSED ON COHERENCE, ATMOSPHERE, AND PERCEPTION.
Art direction defines how a brand extends visually beyond its identity system. From imagery and styling to composition, pacing, references, and visual consistency, I develop clear creative directions that strengthen the overall presence of a brand.
Particularly suited for hospitality, fashion, beauty, and culturally driven projects looking for a more intentional and recognisable visual universe.
EDITORIAL & DIGITAL DESIGN
PRINTED AND DIGITAL APPLICATIONS DESIGNED WITH STRUCTURE, RHYTHM, AND VISUAL CLARITY.
Editorial and digital design extend the identity into real spaces and interactions. From websites and presentations to printed matter, menus, lookbooks, and brand documents, I design applications that feel visually coherent, functional, and aligned with the character of the brand. Always balancing clarity, usability, and visual presence.